BC Cancer Foundation was collaborating with Taste of Life magazine’s Luxury Home and Design Show for a charity event. Communication materials needed to be created to help BC Cancer Foundation highlight an artistic project to beautify waiting rooms.
The ask was to develop communication materials in print, digital as well as landing pages to showcase the significance of the artistic collaboration and BC Cancer Foundation’s dedication to its patients.
The event was bilingual but lead in the Chinese language as it was hosted by a Chinese-focused company as well as the guests that were invited. With this in mind, I used a bilingual approach where the English and Chinese languages complemented each other. My team and I create messages and visuals that are firm, warm and wholehearted.
The BC Cancer Foundation took this communications material to a home show event and successfully engaged with the participants, 75% of whom were from Chinese communities.