BC Hydro

I am in charge of the art direction and oversee the creative team to develop the 2018 Fall Awareness campaigns for the Chinese market. I take the client brief and develop creative concepts that work effectively targeting the ethnic market while maintaining the BC Hydro brand. I also take the creative to the next level and create visuals that work well with the creative message and executed in various media formats, such as landing page, digital banners, social media banners (WeChat).

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