BC Lottery Corporation

I am in charge of the art direction and oversee the creative team to develop Launch Campaign for BC Lottery Corporation’s Live Casino targeting the English-speaking ethnic market. I take the client brief and develop creative concepts that work effectively targeting both Mandarin and Cantonese audience that converse well in English. I also take the creative to the next level and create visuals that work well with the creative message and executed in various media formats, such as print, bus shelter banners, digital banners and website.

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