Bryce Boyd Scotch Whiskey Branding
Client: BCIT
Year: 2011
Agency: Steve Feng Design

Role
Art & Creative Direction
Visual & Strategy Direction
Naming & Branding
Design & Production Lead

I created the brand, logo, and label for the Bryce Boyd Scotch Whiskey. The logo has the theme of royalty and was created by incorporating traditional Celtic patterns with the letter ‘B’ inside an emblem. Metal Gold and black color are used to give a luxurious vibe. The three tiers of labels are inspired by the Johnny Walker Whiskey labels, with each tier being represented by a rich, vibrant color: burgundy red, cerulean blue, and platinum silver.