Always-On Campaigns
Client: Audi Canada
Year: 2017 – Present
Agency: Hamazaki Wong Marketing Group

Role
Art & Visual Direction
Copy Direction
Design & Production Lead

I am in charge of the art direction and oversee the creative team to develop creative campaigns for the Audi Canada ethnic market on a national level. I take the client brief and develop creative concepts that work effectively in targeting the ethnic market. I also take the creative to the next level and create visuals that work well with the creative message and executed in various media formats, such as print, digital banners, and social media banners (WeChat).