2017 Lunar New Year
Client: Air Canada
Year: 2017
Agency: Hamazaki Wong Marketing Group

Role
Creative Concept
Design & Production

I developed creative concepts for Lunar New Year campaigns for Air Canada targeting the ethnic market. I worked closely with the creative director and director of strategy and lead the team in developing effective visuals and creatives in various medias. The creative was developed to work well in both the Chinese and Korean markets.