Energy Saving Tips Ethnic Videos
Client: BC Hydro
Agency: Hamazaki Wong Marketing Group
Design & Visual Direction
Continuing the success of the PowerSmart Chinese awareness campaign, BC Hydro wanted to introduce the energy-saving tips videos tailored for the Mandarin, Cantonese and Punjabi communities.
The English PowerSmart videos have been well established with the friendly host, Dave, being the face of BC Hydro commercials. For the ethnic videos, we wanted to go with the same approach and we created three videos in three languages: Mandarin, Cantonese and Punjabi. Each video is hosted by a BC Hydro employee that can speak the language, has a similar friendly tone as Dave but with their own unique personality, humour and customer-service experience.
We were able to take a subject matter that’s maybe not always super fun, energy conservation, and try to have a bit of fun with it.